God and Twitter 2: Spiritual Innovation and ConnectionPosted on June 27th, 2011 1 comment
Last year during the High Holiday services at Temple Emanuel of Beverley Hills California, Rabbi Laura Geller paused during her sermon and asked those assembled to take out their cell phones. Contrary to expectations, she did not ask them to turn them off, instead she asked them to turn them on. The theme for the holy season at synagogue was, “What are you doing here?” Smart phones in hand, over a thousand people joined in the conversation with Cantor Yonah Kliger (@CantorYonah) moderating an online conversation that mirrored the lively live discussion led by Geller. The entire dynamic of the service changed. At best, a rabbi leading a traditional conversation from the bimah can hope to engage a handful of people, who may or may not stay on topic. Here everyone was involved and limited to 140 characters, people were considered and deliberate about what they shared.
At first glance it can easy to dismiss Twitter. Small bites of conversations not necessarily joined in linear progression have the potential to be devoid of meaning. But playing with the medium, it is clear, that the format also lends itself to innovation. Last week I described how Twitter is enhancing the traditional work of Jewish professionals, but Twitter is more than just a way to do the expected in a different format, it is an opportunity to do the unexpected.
In the Spring of 2010, Rabbi Oren Hayon (@rabbihayon) gathered a group of rabbis to retell the story of the Israelite experience in Egypt. Setting up accounts for Moses, Pharoh and many other biblical players, the story unfolded in Tweet the Exodus (@tweettheexodus) a narrative that had nearly 1,500 followers and received attention in the Wall Street Journal and on Jon Stewart’s The Daily Show. Such a broadly collaborative and interactive retelling would be impossible to imagine in any other forum.
Traditionally Elijah the Prophet visits Jewish homes on the first and second nights of Passover, but OurJewishCommunity.org uses Twitter to let see what that often elusive angel of old does throughout Passover. As Rabbi Laura Baum (@JewsOnline) explains throughout the 8 days of the holiday, “We had him in various places, he would go on 8-9 cities a day and we would photo shop him in.” Instead of having the holiday fizzle out in malaise of matzah menu madness, this creative use of Twitter maintained the aspect of interactive anticipation that is meant to infuse the sedarim.
In this era of being overloaded with information, time and again, Jewish professionals cite Twitter as a means by which they can vet articles and information to help make sure we are getting to the material that we want to focus on. It was this element of Twitter that led me to propose the idea of tweeting the Jewish Women’s Encyclopedia to the Jewish Women’s Archive (@jwaonline). The Encyclopedia, which is housed on their site is an incredible resource of exceptional and diverse content. Taking up the idea, JWA recruited about twenty people to choose an article a week during American Jewish Heritage month, to summarize it in 140 characters and link to the source. The project caught one quickly and soon large numbers of people were delving into Jewish history and sharing info on more than 200 articles. Not only did it bring in new readers and feedback to the JWA but it engendered conversation about serious Jewish history in a democratic non-hierarchical format.
Another one of the consistently reported upon benefits of Twitter is that it allows users to connect with others who you might never otherwise connect with. One such person for me is Reverand Naomi King (@RevNaomi) a skilled user of social media and a Unitarian Universalist minister. Writing on Patheos, a religion site, she explains how Twitter can be used for what she calls, “Digital Faith Formation.” Using a Twitter application called Tweetchat, she brings together experts with those interested in discussing “particular texts, or to speak to particular emotional, spiritual, or social issues.” By locating these conversations in the virtual world of Twitter, she is able to connect across location with a range of people that simply could never come together. As she explains, “Using a few free and inexpensive tools, people of faith also have a chance to live so openly that others who are seeking can actually find them.” What she is describing is that far too elusive ability to reach in Jewish parlance, “the unafilliated.”
The use of hastags (#s) is another element of Twitter that is allowing broad conversations to happen. The # symbol in front of a word in the Twitter system allows one to signal that a particular topic is being discussed and to add to a broader series of comments about this topic. A few years back for example JewishTweets (@JewishTweets) introduced #shabbatshalom. Now you don’t need to be on the streets of Jerusalem to feel as though everyone is in on the Shabbat spirit.
Hashtags allow more much more than list formation. They are a means to virtual participation. Were not at the Women’s Rabbinic Network? Missed out on a session at NATE? You can follow along by following the hashtag associated with the conference and seeing what people have to say. Recently, Collier Meyerson (@WoodyAllenNot) in the New York office of my organization, Be’chol Lashon, participated in a conference in that city. Sitting at my desk in San Francisco, I monitored the reaction to her presentation on Twitter. As people commented, I chatted with them, (@bechollashon) adding my thoughts. As an organization, we were able to use Twitter to augment and shape the perceptions that were created face to face.
In the days before Shavuot, a new tradition is emerging that uses the #Torah hashtag to create an international Torah study free for all. Rabbi Mark Hurvitz (@rebmark) keeps hoping that the concerted effort of Jews around the world to send out significant numbers of tweets with the #Torah tag connected will result in Torah trending, or rising to the top of the list of popular Twitter topics. So far it has not, but given the dispersion of Jews and the diversity of our approaches to Torah, this may be as close as we can hope to get to a recreation of the gathering at Sinai. Several of the conversations in which I participated as we “Tweet[ed] Torah to the Top” this year, were as profoundly meaningful as they were direct. And there is no other forum in which so people of such diverse backgrounds, in so many geographic locations, could ever get into serious Torah conversations.
18 months ago, I did not see any of these wonderful ways to use Twitter to innovate spiritual connection, meaning making and engagement. Given the vast network that is Twitter, I have no doubt missed many other great innovations. And given that Twitter is still in its infancy, I feel certain much more will unfold. Let me know what I’ve missed, and keep me posted on what develops.Holidays, Jewish Education, Jewish History, Outreach, Technology, Theology Education, God, Innovation, Religion, Technology, theology, twitter
One response to “God and Twitter 2: Spiritual Innovation and Connection”
Now it’s time to organize & gather that Twitter energy to defend the State of Israel against #Flotilla madness.
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